A sense of self-assembly: IKEA and the homes that make us.Last week, I took myself on an early morning trip to IKEA. It was calm and quiet as I offered myself up to the blue and yellow labyrinth…Nov 11, 2021Nov 11, 2021
WLTM; Clients 2021Everyone assumes that, as a freelancer, you get to pick and choose your projects. In my experience is rarely true. Needs must, and…Dec 1, 2020Dec 1, 2020
Published inA strategist’s recipe bookDon’t call it a re-brand: How to work with a brand strategist on the future of your business.Maybe you’ve built your startup to a certain size and now you want to get into a higher gear. Maybe you’re running an established business…Aug 7, 2018Aug 7, 2018
Bye bye Bouverie — a tribute to my first grown-up flat.The night I got the keys, a few friends came over to eat pizza. Zoe asked me how — and how much — I’d paid for it and I’d answered…Mar 2, 2018Mar 2, 2018
Published inA strategist’s recipe bookGoing solo — prompts for taking the big leap into freelance workingFriends in permanent roles get all wistful and wide-eyed when we talk about working independently. Certainly, the increasing visibility of…Feb 6, 20183Feb 6, 20183
Published inA strategist’s recipe bookSuper models — everything you always wanted to know about brand frameworks (but were afraid ask).Let’s be honest. Sometimes, no matter how long you’ve been in your field, you need to do a secret Google-of-shame. “What is a brand…Sep 19, 20171Sep 19, 20171
Published inNotes FromMelanie: A love songApril 2015. We’d been on the West coast for a couple of weeks, but only a few days in LA. The jet lag had passed, but the vapor-trail of…Aug 7, 20172Aug 7, 20172
The Stories of our lives: Why Instagram has it all wrong.Today, after two days of brand purpose workshopping in a co-working boardroom, I walked across a mile of empty parking lots to an edge-of…Jul 11, 2017Jul 11, 2017
Working girl — the big secret to women’s success that no-one’s talking about.Lean in. Chill out. Level up. Calm down. Upward trajectory. Downward dog. Get focused. Have it all.May 2, 20172May 2, 20172
