PS. Highstreet, I miss you. Author’s note: I am fully aware that there are far, far more pressing matters to focus on than the closure of a large retail store owned by an odious man, and much more to grieve than the loss of a shopping destination. My heart goes…

Everyone assumes that, as a freelancer, you get to pick and choose your projects. In my experience is rarely true. Needs must, and finances and schedules are often what drive decision making in terms of taking on work. This is not a bad thing at all — it gets you…

Maybe you’ve built your startup to a certain size and now you want to get into a higher gear. Maybe you’re running an established business that needs to up its game in the face of change. Or, maybe you just want a strategic partner to help you innovate and try…

The night I got the keys, a few friends came over to eat pizza. Zoe asked me how — and how much — I’d paid for it and I’d answered truthfully. She stood at the window, looking out onto the darkening street below, making me feel like I’d said too…

Friends in permanent roles get all wistful and wide-eyed when we talk about working independently. Certainly, the increasing visibility of solo workers parked up in every cafe, hotel lobby and pool-side area plays up the “lifestyle” side of it by perpetuating an aspirational image of professional and personal freedom surrounded…

Let’s be honest. Sometimes, no matter how long you’ve been in your field, you need to do a secret Google-of-shame. “What is a brand proposition?”. “Workshop template”. “Marketing metrics good”. Not because you don’t know, but because you’re deep in a project, and you feel lost and unsure. …

April 2015. We’d been on the West coast for a couple of weeks, but only a few days in LA. The jet lag had passed, but the vapor-trail of exhaustion from work had not. We drove around, pointing out houses, in a semi-dreamlike state. One evening we turned into Justin…

Today, after two days of brand purpose workshopping in a co-working boardroom, I walked across a mile of empty parking lots to an edge-of town brunch spot in Greenville, South Carolina. At Biscuit Head — put some South in your mouth — I order biscuits with fried green tomatoes and…

Lean in. Chill out. Level up. Calm down. Upward trajectory. Downward dog. Get focused. Have it all. There’s never been a better time to be a working woman. There may still be barriers to break and issues to overcome, but we’ve come a long way baby. And yet, a crucial…