The product is the by-product — how Instagram gave a new shape to Barbie

Whether you subscribe to the notion of the ‘product/market fit’, or user centred design, it is now commonly accepted that great products come from a great understanding of the consumer. The Atlantic may have brushed the recent product development at Barbie aside by terming it a “cultural change by way of capitalism”, but the forces behind that change point instead to product evolution by way of customer insight. What makes it interesting is how the insight that has safeguarded Barbie’s future came from the selfie not the c-suite.



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